This venture has allowed Adriano to keep pushing sustainability in the denim world, while at the same time remaining at the forefront of innovation, starting from the fiber itself all the way to the finishings. Today House of Gold is a specializing in designing, manufacturing and distributing premium denim-inspired fabrics. Adriano founded House of Gold with his partner, Vincenzo Marrocco in 2014. Currently a member of the CFDA, Adriano is as busy and innovative as ever. Some of his most notable achievements include the invention of the stonewash technique, the experimentation and use of Tencel fibers, creating unprecedented super stretch denim and most importantly, starting the conversation and implementation of sustainable methods in the denim industry as early as the 1990s. He has created some of the most successful and recognizable denim brands in the world, including Goldie, A Gold E, Diesel, Replay, Gap 1969, AG Adriano Goldschmied and GoldSign. Since setting up the groundbreaking King’s Shop in Cortina D’Ampezzo in the early 1970s, he hasn’t stopped creating and pushing the boundaries. In his long career he has pioneered many new techniques and styles which are still popular today, but the most notable contribution is revolutionizing how the world looks and wears this amazing fabric, denim. Adriano Goldschmied earned his 'Godfather' title from working for nearly 50 years in the denim industry. Adriano Goldschmied, the 'Godfather of Denim' joins Ram Sareen to share his secret to creating must-have denim brands, why denim is such a creative medium, and how to get the right people to buy your product.

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